Friday, 20 June 2008

Fiesta! 2008

2007 was a success and 2008 is set to raise the bar even further.

Fiesta! has set the target of delivering the most unique food and wine event in South Australia.

Through high profile events and media coverage Fiesta! showcases the Fleurieu Peninsula and its wine regions as South Australia's flourishing culinary destination, with a fresh, innovative and authentic approach.

In 2008 the Fiesta! events calendar will be strengthened and tweaked to meet the rising expectations of our culinary visitor. This will mean that Fiesta! will not only continue to attract an affluent audience seeking the very best food experience it will also be attractive to emerging foodies.

Whilst in the past Fiesta! has concentrated on the local and Adelaide markets, in 2008 strategies are being developed to target interstate visitors looking for a new culinary experience. Activities such as the Fiesta! Dish and The Art of Food Trail will provide our visitors the opportunity to have a taste of Fiesta! throughout the month of October.

Once again Cheong Liew has agreed to be the ambassador.