Adrian North, Head of Applied Psychology at Heriot Watt University in Edinburgh has discovered that music influences taste. Specifically, he discovered that listening to powerful, heavy music makes wine seem richer and heavier.
One of the tests in the study involved people tasting Cabernet Sauvignon and listening to Sweet Child O' Mine by Guns N' Roses. The test subjects reported that the wine tasted 60% more robust when the music was played.
The research has a few excited entrepreneurs exploring the option of music matching suggestions on wine labels and music menus in restaurants.
Friday 20 June 2008
Meet Your Maker
27 leading representatives from the Sydney wine trade were in the Vale as a part of the Meet Your Maker program run by the McLaren Vale Grape, Wine and Tourism Association. The two-day visit included a series of tastings, dinners, lunches, a helicopter flight and a four-wheel drive sub-regional tour. It was a huge success and we received extremely positive feedback from the sommeliers and fine wine retailers who left armed with increased knowledge of our products and positive memories of our region.
Vale Ale Launched
On Friday 23 May, Vale Ale was launched at Farina Kitchen and Bar by the Honourable Dr Jane Lomax-Smith, Minister for Tourism. The brand new Vale Ale has already won an award for its packaging at the International Beer Awards in March.
Founding Chairman Adam Trippe-Smith is looking forward to the next stage. "We are currently looking for a suitable location to build a brewery that will include a restaurant and provide tastings.
We have commissioned the services of Australia's leading brewery engineering firm and are currently searching for an appropriate piece of land in the Vale, it's a very exciting time," he said.
Founding Chairman Adam Trippe-Smith is looking forward to the next stage. "We are currently looking for a suitable location to build a brewery that will include a restaurant and provide tastings.
We have commissioned the services of Australia's leading brewery engineering firm and are currently searching for an appropriate piece of land in the Vale, it's a very exciting time," he said.
Stat Man
The volume of Australian wine exports declined 8.5% to 730 million litres in the year ending April 2008 according to the Australian Wine and Brandy Corporation. This resulted in an overall value decrease of 4% to A$2.81 billion, but an average price increase of 4% to A$3.85 per litre.
Driving the decline in volume were reductions in bulk and soft pack shipments, but this was slightly offset by an increase in bottled volumes. One of the positives was a 150% increase in value per litre in China to A$4.62 per litre.
Driving the decline in volume were reductions in bulk and soft pack shipments, but this was slightly offset by an increase in bottled volumes. One of the positives was a 150% increase in value per litre in China to A$4.62 per litre.
Fiesta! 2008
2007 was a success and 2008 is set to raise the bar even further.
Fiesta! has set the target of delivering the most unique food and wine event in South Australia.
Through high profile events and media coverage Fiesta! showcases the Fleurieu Peninsula and its wine regions as South Australia's flourishing culinary destination, with a fresh, innovative and authentic approach.
In 2008 the Fiesta! events calendar will be strengthened and tweaked to meet the rising expectations of our culinary visitor. This will mean that Fiesta! will not only continue to attract an affluent audience seeking the very best food experience it will also be attractive to emerging foodies.
Whilst in the past Fiesta! has concentrated on the local and Adelaide markets, in 2008 strategies are being developed to target interstate visitors looking for a new culinary experience. Activities such as the Fiesta! Dish and The Art of Food Trail will provide our visitors the opportunity to have a taste of Fiesta! throughout the month of October.
Once again Cheong Liew has agreed to be the ambassador.
Fiesta! has set the target of delivering the most unique food and wine event in South Australia.
Through high profile events and media coverage Fiesta! showcases the Fleurieu Peninsula and its wine regions as South Australia's flourishing culinary destination, with a fresh, innovative and authentic approach.
In 2008 the Fiesta! events calendar will be strengthened and tweaked to meet the rising expectations of our culinary visitor. This will mean that Fiesta! will not only continue to attract an affluent audience seeking the very best food experience it will also be attractive to emerging foodies.
Whilst in the past Fiesta! has concentrated on the local and Adelaide markets, in 2008 strategies are being developed to target interstate visitors looking for a new culinary experience. Activities such as the Fiesta! Dish and The Art of Food Trail will provide our visitors the opportunity to have a taste of Fiesta! throughout the month of October.
Once again Cheong Liew has agreed to be the ambassador.
McLaren Vale Vine Improvement – Cutting Season
The McLaren Vale Vine Improvement Society has begun cutting for 2008. For over 25 years the society has operated not for profit bringing new varieties and clones of grape into the McLaren Vale region.
McLaren VIS manager Darren McLaren reports Pinot Gris, Mourvèdre (aka. Mataro/Monstrell) and new clones of Shiraz being ordered. The society expects to produce 100,000 rootstocks and over 450,000 vinifera cuttings, both been for grafting old blocks and new establishment.
The MVVIS also offers services at cost to local grapegrowers:
Block Cutting
Cold Storage
Hot Water treatment and
Callusing.
McLaren VIS manager Darren McLaren reports Pinot Gris, Mourvèdre (aka. Mataro/Monstrell) and new clones of Shiraz being ordered. The society expects to produce 100,000 rootstocks and over 450,000 vinifera cuttings, both been for grafting old blocks and new establishment.
The MVVIS also offers services at cost to local grapegrowers:
Block Cutting
Cold Storage
Hot Water treatment and
Callusing.
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