Friday 26 March 2010

Sea & Vines

ADELAIDE, SOUTH AUSTRALIA, 11th March 2010 – My Booking Manager, a leading online event registration management system, announced today that it has been selected by the McLaren Vale Grape, Wine & Tourism Association for the provision of online bookings for the annual BankSA Sea & Vines Festivals to be held in June.

The BankSA Sea & Vines Festival devotes a weekend to indulging in seafood delights and soaking up the music and beautiful scenery of McLaren Vale.

Less than an hour’s drive from Adelaide, the festival offers the perfect opportunity to discover new wineries or return to an old favourite and enjoy the long weekend festivities with friends and family. For more information about the BankSA Sea & Vines Festival, please visit www.mclarenvale.info

My Booking Manager will be used to manage online bookings for 3 categories of participation, Experience, Relish and Delight. In a significant shift from past years, visitors to the festival will need to book in advance to attend the festival.

This will overcome problems experienced in recent years where visitors have not been able to attend their preferred winery. A $20 booking fee per person will include a complimentary Riedel wine glass, a free pour of wine and a contribution to sustainability plantings in McLaren Vale.

“We are excited to be using the My Booking Manager system and look forward to start taking bookings early April,” said Elizabeth Tasker, Marketing and Business Development Manager of McLaren Vale Grape, Wine & Tourism Association.

“We believe the My Booking Manager online booking system will mean visitor’s time will be better spent enjoying the delightful experiences and hospitality of the McLaren Vale wineries rather than wasting time driving around looking for a venue that’s not booked out.

The booking system will link from the BankSA Sea & Vines Festival web site to offer booking and payments for the exclusive Relish and Delight programs which will offer specialised breakfast of lunch experiences at select venues.

The Experience program will allow visitors to choose their favourite cuisine, entertainment and winery venue by paying a nominal entry day fee. Selections can be made from any, or all of the morning, lunch and afternoon sessions, at either the same venue or different venues.
About My Booking Manager
My Booking Manager, a product of InfoTec Communications Pty Ltd, is an easy to use, do it yourself online event registration RSVP management system providing a professional and cost effective system to manage registration replies and payments.

My Booking Manager is used by a range of national and international clients including large corporates, small business and non profit organisations for conferences, trade shows, seminars, product launches, public events, and a range of functions requiring professional online registrations and payment management.

For more information about My Booking Manager, please visit www.mybookingmanager.com

For accommodation during the Sea & Vines Festival visit: http://www.bellevuebnb.com.au

Wirra Wirra wine brand builds giant bottle made of corks

South Australia’s McLaren Wirra Wirra wine brand builds giant bottle made of corks Wirra Wirra Day1 100x150Vale winery, Wirra Wirra, has launched an ambient campaign centred around building a 10-metre high wine bottle made out of corks.

Developed by Adelaide-based agency Fnuky, the campaign is part of the 35 year celebration of its flagship blend, Church Block.

The giant installation is being built in Melbourne’s Southbank Promenade and is aiming to attract people visiting the state for the Melbourne Food & Wine Festival and L’Oreal Fashion Week.

There is also a competition to guess how many corks have been used to build the structure.


Prior to its construction, Wirra Wirra enlisted the help of the Girl Guides to launch a national call for Australians to donate their old corks to help create 10-metre high bottle.

Travelling in four separate parts, overnight from Adelaide to Melbourne, the construction of the bottle began on Sunday night.

The unveiling of the completed structure will occur tomorrow night, in an event hosted by comedian Peter Rowsthorn, who has starred in shows including Kath & Kim and The Comedy Company.


Thanks to mUmBRELLA for this article.