South Australia continues to use clever technology to reach an ever growing number of tech-savvy visitors to the State with the release of a third tourism iPhone „app‟ this year, the free Fleurieu Way Guided GPS Tour 'app'.
The Fleurieu Way Guided GPS Tour „app‟ follows the traditional Fleurieu Way Touring Route – a popular 235 kilometre regional driving route that takes in the highlights of the region.
South Australian Tourism Commission Executive General Manager Sales and Marketing, Steve Kernaghan, said the „app‟, which is now live and available from the iTunes Store, has been supported by the South Australian Tourism Commission (SATC) as part of its ongoing support to develop new consumer initiatives.
“This is the third tourism „app‟ we‟ve developed in the past four months which makes use of increasingly popular smart phone technology to help enhance visitors experiences while in South Australia via the connectivity of iPhone devices,” Mr Kernaghan said.
“This newest „app‟ makes use of the inbuilt GPS system in the visitor‟s iPhone to guide them through the Fleurieu Peninsula with audio narrative at points at points of interest, and further details including written descriptions, images and contact information.
“The tour gives a local‟s perspective on the Fleurieu Peninsula and the 99 points of interest including townships, wineries, national parks, visitor information centres and accommodation properties, by „Annabelle‟, who will provide informative commentary.
“The „app‟ also plugs perfectly into social media, allowing users to post recommendations directly from their iPhones to Twitter and Facebook, further spreading the South Australian tourism message.”
The release of the Fleurieu Way Guided GPS Tour „app‟ builds on the popularity of the free iPhone „app‟ developed for this year‟s Santos Tour Down Under event, plus the Adelaide City GPS and Audio Tour iPhone „app‟, launched in February this year.
During the event, the Santos Tour Down Under „app‟ was downloaded by more than 11,000 users and was ranked second in the free sports category in the Apple iTunes Store during that month.
The Adelaide City GPS and Audio Tour iPhone „app‟ has been downloaded by more than 7,300 users (more 5,000 downloads occurring within the first month of release), and reached a top five ranking in the free travel category of the Apple iTunes Store in February.
http://www.bellevuebnb.com.au
